” In it, a baby seated in a high chair and clutching a sippy cup looks increasingly nervous as a luminous yellow slice of cheese gets closer and closer, then lands squarely on his face. Remarkably, the slice — which has not been identified but resembles Kraft Singles, a processed American cheese — proves to be extremely adhesive. As the baby blinks, his facial expressions revealing what seems to be a mixture of surprise and dismay, the cheese remains firmly plastered to his face, covering his nose and right eyelid.
Two days later, as the footage was shared hundreds of thousands of times on Facebook, a man using the handle @unclehxlmes posted the same clip on Twitter and added the caption “just cheesed my little brother.” Eight million views later, he felt compelled to clarify that the small boy in the video was not, in fact, his younger brother. He had deleted the tweet and apologized to the child’s mother for invading the family’s privacy, he wrote on Friday, explaining that the response “genuinely got way out of hand” and that he had never imagined that throwing cheese on babies would turn into a trend.
— Xavier (@_parsonsxe) March 2, 2019
how has this gone viral?
According to NBC New York, the #cheesed challenge started with Twitter user @unclehxlmes, who shared a video of a baby getting a slice chucked at his head…